淘宝搜索7天螺旋公式详解 - 80后奋斗青年的博客

淘宝搜索7天螺旋公式详解

淘宝做自然排名,最重要的是人气权重,人气指数里销量丶转化率丶销量的增长率丶转化率的稳定性等权重占比在90%以上。刷单只要控制销量和转化,上首页很容易。

下面就上几张图片大家参考参考

流量盘升图:请输入图片描述请输入图片描述

数据图:请输入图片描述

螺旋4周上升图:请输入图片描述

销量盘升图:请输入图片描述请输入图片描述

 现在7天螺旋可以说80%的人都知道了,这里的80%不是具体占比,只是为了想说下知道的人很多了。

一丶市场分析(定位丶定价)

研究同行同款产品的定价和优势(针对展现量最大的几个)

【通过对以上竞争对手的研究,找到核心优势,打开市场(一般以价格优势为主)】

二丶标题优化

1丶通过数据魔方淘词,下载7天数据到EXCEL表格中;

2丶删除转化率为0的词丶太长的组合词(人家刷的词)丶属性不匹配的词丶搜索指数太少的词;

3丶按照点击指数排序,对照下拉框和客户喜爱价格区间找到 二级热词(例如“连衣裙 女“);

4丶组合标题参照;

A丶紧密优先原则:客人搜“连衣裙女” 标题中“连衣裙女”紧密相连即优先展示;

B丶偏正原则:品牌词或修饰词在前,名词长尾词在后,即让标题读起来顺畅;

C丶符合分词:有些词带空格搜出来的效果不一样;

三丶优化搜索排名

1丶刷什么词?

在做优化之前,先把宝贝刷出一定基础销量。因为刷热词远比刷长尾词有效果的多,比如刷“连衣裙”或“连衣裙女”比刷“连衣裙女雪纺”有效果的多!

但是热词我们很难搜到怎么办?

我们可以用按销量排序搜索,这个排序是固定的!可以借用小海淘宝工具来查询宝贝排名。

一般蓝海类目经过2个7天螺旋增长,绝对刷到首页!如果未成功,请仔细检查细节之处是否没做好。

以下做个简单的介绍:

A丶通过手机淘宝搜索关键词入店(Ps:手机淘宝上通过搜索的关键词,进入店铺达成交易,这个比率越高,权重就会越大,排名一般就会靠前一些)

B丶给定一个合理的浏览时间,模仿买家真实的购物浏览过程。

C丶通过无线端旺信,对商品进行咨询。

D丶一定杜绝同一个IP地址,多旺旺账号购买;杜绝同一个旺旺,多个IP地址购买。

E丶真实下单购买,一定杜绝同一个付款方式,如同一张银行卡,同一个支付宝代付等方式进行付款。

F丶真实发送空包

无线端刷单目前是兴起的一种方式,在无线端上刷,相比pc端更为安全,更为真实,不易被淘宝稽查系统所监测,更易提高商品在整个无线端的权重,甚至PC端的综合排名, 所以无线端刷单已是一种趋势,它将带来更大效益。

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